Job Description
WHERE PASSION MEETS PROFESSION
We’re seeking a strategic, results-driven Chief Marketing Officer (CMO) to join our dynamic cannabis retail leadership team! If you are passionate about driving growth through innovative marketing strategies and possess a deep understanding of the cannabis industry, we want to hear from you. As the CMO, you’ll oversee the performance of our marketing efforts, including a talented team of marketing assistants, and ensure our brand thrives in a rapidly evolving market.
Experience: - Proven experience in a senior marketing role, ideally with a background in the cannabis industry or highly regulated sectors.
- A successful track record of leading and executing multi-channel marketing campaigns with measurable results.
- Expertise in digital marketing, including social media strategy, content development, email marketing, and influencer partnerships.
- Experience working with platforms such as Weedmaps, Dutchie eCommerce, Dutchie Backoffice, Alpine Texting Platform, and CRM systems is essential.
Knowledge: - A deep understanding of marketing principles, digital marketing tactics, and consumer behavior within the cannabis industry.
- Expertise in industry-specific marketing regulations, including compliance with state and federal cannabis advertising guidelines.
- Strong understanding of SEO, content marketing, and data analytics to drive performance optimization and ROI.
- Ability to utilize marketing automation tools, analytics platforms, and social media management systems for strategic decision-making and campaign optimization.
Personality: - Strong leadership and management skills, with the ability to inspire and guide a team towards excellence.
- Exceptional communication skills, both written and verbal, for effectively collaborating with cross-functional teams and communicating brand messaging.
- Creative, forward-thinking, and results-oriented, with a passion for building innovative marketing campaigns.
- Highly organized with excellent project management skills, able to manage multiple projects and stakeholders efficiently.
- An entrepreneurial mindset with a strong problem-solving ability and a passion for the cannabis space.
What You’ll Do: - Strategic Oversight: Lead the overall marketing strategy for the cannabis retail brand, including digital, print, and experiential marketing campaigns.
- Campaign Leadership: Direct the development, execution, and optimization of marketing campaigns that drive brand awareness, customer acquisition, and sales.
- Team Management: Oversee and mentor the marketing team, including marketing assistants, to ensure the execution of high-quality campaigns.
- Cross-Department Collaboration: Work closely with other departments (Sales, Product, Operations) to align marketing efforts with overall business goals and ensure cohesive communication.
- Compliance and Regulation: Ensure all marketing initiatives comply with cannabis-specific advertising laws and regulations, maintaining brand integrity and protecting the company.
- Performance Analysis: Utilize data-driven insights to evaluate campaign performance, optimize marketing strategies, and improve ROI.
- Branding & Positioning: Enhance the company’s market position by refining our brand messaging and ensuring consistency across all marketing channels.
- Customer Insights: Leverage market research, consumer data, and competitor analysis to refine marketing strategies and identify new growth opportunities.
- Digital & Social Media Strategy: Oversee social media marketing strategies, including content planning, influencer partnerships, and community engagement.
Skills: - MUST have a deep understanding of Dutchie eCommerce, Dutchie Backoffice, Weedmaps, and Canva platforms.
- MUST possess expertise in leading marketing teams and campaigns with a focus on performance.
- Strong experience in brand development, digital marketing, and campaign analytics.
- In-depth knowledge of compliance requirements specific to cannabis marketing.
What We Offer: - Competitive salary and a comprehensive benefits package, including dental, vision, and health insurance.
- Leadership opportunities for growth and advancement in the cannabis industry.
- A vibrant, collaborative environment with a passionate and forward-thinking team that shares your drive for innovation in marketing and cannabis.
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Job Tags
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