Manager, Marketing Analytics Job at Robert Half, Atlanta, GA

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  • Robert Half
  • Atlanta, GA

Job Description

Robert Half is working with a client in the Atlanta area who is looking to hire a Marketing Analytics Manager. This is a direct hire role. LOCAL ATL CLIENTS ONLY.

What you will do:

  • Provide insights and recommendations to improve business performance, including spend allocation.
  • Develop and maintain reports and dashboards to assess performance and identify trends.
  • Lead multi-touch attribution, marketing mix modeling, and performance analysis efforts.
  • Optimize campaigns through testing, tracking, and post-impact analysis.
  • Monitor and report on KPIs, campaign performance, and new customer acquisition metrics.
  • Collaborate cross-functionally to improve measurement and analytics processes.
  • Analyze customer journey data to enhance user experience and uncover new opportunities.

Who you are:

  • 5+ years in digital advertising or marketing analytics.
  • Strong Proficiency in media platforms (Google Ads, social media, DSPs) and analytics tools (Excel, Tableau , Google Analytics ).
  • Experience with third-party measurement providers and marketing mix modeling.
  • Proficient in using Google Analytics 4 to assess website performance across different channels, including traffic, engagement, and conversion metrics.
  • Strong analytical, organizational, and communication skills.
  • Ability to translate data insights into actionable recommendations for stakeholders.

Job Tags

Local area,

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