Job Description

Brand: Bagel Brands

Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each others company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someones day than with a warm, fresh-baked bagel and a heart-felt good morning.

Company Background

As the nations largest operator of bagel bakeries and a leader in the fast-casual segment of the restaurant industry, Bagel Brands specializes in high-quality foods for breakfast and lunch, in a bakery caf atmosphere, with a neighborhood emphasis. Product offerings include fresh bagels with shmear, made-to-order sandwiches, sweets and other baked goods, and specialty coffees. Bagel Brands is a collection of four bagel-focused concepts, Einstein Bros. Bagels, Brueggers Bagels, Noahs New York Bagels, and Manhattan Bagels.

Bagel Brands is part of a portfolio of complementary brands bound by common values, Panera Brands, comprised of Panera Bread, Caribou Coffee and Bagel Brands. Panera Brands companies are independently operated and united in their mission to be force multipliers for good for their guests, communities, the planet, and the shareholders they serve. Bagel Brands operates autonomously, under the leadership of their own executive team and shares some resources with a sister company (Caribou Coffee) in a shared service model, primarily around accounting and IT functions.

Bagel Brands operates over 1000 retail locations nationwide including 540+ company-owned bakeries and 460 franchised or licensed locations. The business achieves nearly $700 million in top-line sales and is targeting a 6% to 7% annual growth rate. Additionally, they have a CPG line that can be found in over 5000 locations across the U.S. and in six foreign countries. Over the last five years, Bagel Brands undertook a retail transformation, greatly simplifying the menu and in-store management structure to enable a single-shift model. This change resulted in retail same-store-sales significantly outperforming the industry. Moreover, the single shift model has greatly enhanced diversity among bakery leaders and has supported turnover metrics that fall well below industry averages.

At Bagel Brands, everyones mission is to help others own the morning. Team Members focus on providing the best possible guest experience to fuel a great day with a craveable and convenient breakfast inspired by a rich bagel tradition, one guest at a time. The culture at Bagel Brands is defined by a guest obsessed, supportive and accountable team, while focusing on creating joyful moments where each employee can thrive. Although the brands are unique in their own respect, they share attributes of being high-quality, bold, colorful, cheerful, neighborly, optimistic, and energetic.

Highlights

• 1000 retail locations; $700M business (540+ company-owned bakeries and 480 franchised or licensed bakeries
• CPG line sold in over 5000 stores domestically and in six foreign countries
• Headquartered in Denver, Colorado and leading a team of 27, this role reports to the President & CEO and is a member of the Executive Leadership Team

Position Details

The Chief Marketing Officer is a key leader within the organization and a member of the Executive Leadership Team, reporting to the President and CEO. They are responsible for developing and implementing the companys branding, digital/social, performance marketing, menu, advertising, and public relations strategies to drive profitable sales. They will generate revenue through increased trial, frequency, and driving per person average check, while ensuring the company's message is communicated across all channels to targeted audiences to achieve these goals.

Key Responsibilities

• Bringing tremendous energy and creativity to unlock the brands relevance to maximize its full potential
• Delivering profitable sales growth through all branding and communications activities
• Creating a buzz-worthy brand strategy that is rooted in the spirit of innovation, calculated risk-taking, and quick-to-market actions
• Providing thought leadership and strategic contributions to the companys Executive Leadership Team; actively participating in developing and executing annual, mid-, and long-range planning
• Evolving and fine-tuning the brands competitive position across all consumer touchpoints and communication channels
• Leading and developing a team of 27 people, including seven direct reports- managing a +$10 million annual marketing budget
• Creating and implementing an annual marketing calendar to drive in-store traffic, increasing frequency and incremental purchases that grows market share and increases profitability
• Evaluating and executing the appropriate marketing communication channels including traditional and new media, streaming/radio/outdoor, digital marketing, social media, mobile marketing, field marketing, and CRM/loyalty
• Overseeing, providing briefs for all creative, media, web, CRM, and PR agencies and ensuring an integrated media strategy list which agencies are currently used
• Leading the e-commerce strategy, reinforcing and digitizing the traditional ordering process through delivery, catering, order ahead, utilizing CRM/loyalty
• Measuring the performance of all activities and campaigns, assessing them against goals (ROI, KPIs), and adjusting strategy to achieve them
• Enhancing the organizations research, consumer analytics, and insights, and linking this capability to inform menu development, promotions, and LTOs
• Leading and growing the consumer-packaged goods business, a $30M channel offering an alternative to the in-bakery experience and critical to increasing consumer awareness
• Overseeing and evolving the guest experience team responsible for responding to all guest inquiries and complaints and analyzing guest feedback for actionable operational insights

Executive Profile

The ideal candidate possesses:

• A proven ability to develop an omnichannel marketing strategy to drive sales growth and consumer loyalty across new and existing markets
• Success as a thought partner to the members of senior leadership team, with passion for Bagel Brands and willingness to challenge the status quo
• A business/capacity growth mentality with a big vision for marketing and the ability to act quickly to remain relevant and at the forefront of business; conversations surround the marketing strategies wherever this leader has been previously
• The traits of a disruptive marketer with a challenger brand mentality while maintaining the highest respect for the brands heritage and history
• Experience in the restaurant industry and companies of comparable size in revenues and unit count strongly preferred
• Mastery of digital and social marketing strategies with a deep understanding of the landscape; proven ability to build consumer awareness winning new customer groups while maintaining existing customer loyalty, especially for growing concepts and brands
• A curiosity and continued learning to understand the overarching consumer/restaurant landscape
• A consumer-centric approach with the ability to use consumer insights, data, and analytics to drive marketing while having the mental flexibility to see creative opportunities from a performance marketing point of view
• Leadership qualities for their team that include development, communication, and leading change
• Strong interpersonal skills with a high emotional IQ to work effectively with franchisees and a penchant for being involved with franchisees and understanding their nuances and unique audiences
• Career rotations through all or several of the following sub-discipline assignments: brand marketing, performance marketing, digital and social marketing, field marketing, promotions and events, consumer insights, advertising, and/or media
• Strong project management, delegation, and time management skills to organize a variety of tasks and functions with cross-functional collaboration
• Strong critical thinking and problem-solving skills to address concrete and ambiguous variables and manage multiple projects
• A Bachelor's degree in marketing, advertising, journalism, or equivalent from a four-year college or university; or a minimum of ten years related experience and/or training; or an equivalent combination of education and experience with an advanced degree preferred
• The ability to relocate to the corporate office and travel 25%

Address: | 1720 S Bellaire St. Skybox , Denver, Colorado 80222 |

Compensation Range:

$278,532.80 - $487,427.20 per year

*Starting pay is subject to Local and State Minimum Wage regulations.

**Ranges reflect what employer reasonably and in good faith expects to pay for such position.

The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

The duties of this position may change from time to time. Bagel Brands reserves the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

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Job Tags

Minimum wage, Full time, Casual work, Work at office, Local area, Relocation, Shift work, Day shift,

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