Job Description

Job Title: Chief Marketing Officer (CMO)

Location: Greater Chicago area

Department: Executive Leadership

Reports To: Chief Executive Officer (CEO)

Direct Report : 1

*Must have behavioral health or mental health/therapy experience*

Our client is a PE-backed PortCo and a leading provider of evidence-based mental health care, offering a full continuum of services including outpatient therapy, psychiatry, telehealth, and integrative programs. Our mission is to transform lives through accessible, compassionate care. As we continue to grow and expand our national presence, we are seeking a visionary and results-driven Chief Marketing Officer to lead our strategic growth and engagement initiatives.

The Chief Marketing Officer (CMO) will be responsible for upholding the overall vision, development, and execution of the marketing strategy. This role oversees all aspects of marketing, digital strategy, CRM, social media, public relations, sales, and admissions with a laser focus on census growth and brand visibility. The ideal candidate will have deep expertise in digital marketing and marketing technologies, as well as experience scaling multi-location or multi-channel healthcare operations. This is both a strategic and execution-focused role requiring cross-functional leadership, performance reporting, and technological acumen.

Key Responsibilities

Strategic Direction

• Develop and execute a comprehensive marketing strategy aligned with business goals, patient acquisition, census growth, and revenue objectives.
• Lead integration and collaboration across marketing, sales, and admissions functions to ensure a unified and seamless experience from outreach to enrollment.
• Contribute as a core member of the executive team, providing insight into market trends, competitive positioning, and long-term brand strategy.
• Develop and maintain regular performance reports and dashboards that track KPIs across marketing, admissions, and sales efforts to inform strategic decisions.

Digital Marketing & Technology

• Own the digital marketing roadmap, including SEO/SEM, paid media, email marketing, display advertising, website management, and analytics.
• Leverage data and technology to optimize campaigns, improve patient acquisition, and reduce cost per lead.
• Evaluate and implement martech solutions (e.g., CRM, automation, analytics tools) to enhance marketing operations, lead conversion, and attribution modeling.
• Lead innovation in the digital space, identifying new technologies and tools that improve efficiency and scalability.

Social Media & Content Strategy

• Develop and execute a comprehensive social media strategy to enhance brand visibility, reputation, and engagement across all platforms.
• Ensure consistent, clinically focused, mission-aligned storytelling and creative content that connects with diverse audiences.
• Monitor trends and analytics to continually improve performance and community engagement.

Public Relations & Brand Communications

• Oversee the creation and distribution of compelling PR campaigns, press releases, executive communications, and brand messaging.
• Cultivate strategic relationships with media, partners, and influencers in the mental health and wellness space.

Customer Relationship Management (CRM)

• Lead the CRM and marketing automation strategy to drive personalized engagement, improve lifecycle marketing, and boost retention.
• Integrate lead scoring, segmentation, and behavior tracking to support pipeline conversion and maximize revenue per patient.
• Ensure all communications and systems are HIPAA-compliant and privacy-first.

Sales & Admissions Oversight

• Lead, support, and mentor the sales and admissions teams to meet and exceed patient intake and census growth goals.
• Create alignment between marketing-generated leads and admissions workflows to maximize conversions.
• Build performance metrics, scripts, training, and feedback systems to optimize the end-to-end admissions process.
• Analyze and report on funnel performance, providing visibility into lead sources, conversion rates, and occupancy trends.

Requirements

• 10+ years of progressive marketing experience, including at least 5 years in an executive leadership role.
• Proven experience in behavioral health highly preferred.
• Deep knowledge of digital marketing, CRM systems, martech platforms, and marketing analytics.
• Strong command of social media strategy and community management across B2C channels.
• Demonstrated success leading cross-functional teams including marketing, sales, and admissions.
• Strong data and reporting skills, with the ability to generate executive-level dashboards and insights.
• Excellent leadership, strategic thinking, and communication skills.
• Passionate about mental health and improving access to care.

Preferred Qualifications

• Experience with tools like HubSpot, Salesforce, Marketo, or similar platforms.
• Familiarity with HIPAA-compliant marketing and privacy regulations.
• Previous experience in a high-growth or multi-location healthcare organization.

What We Offer

• Performance-based bonuses
• Comprehensive health, dental, and vision insurance
• Generous PTO
• Collaborative, mission-driven work environment
• 401k matching
• FSA and dependent care

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