Job Description

Midwest Petroleum Equipment (MPE) is a rapidly growing, industry-leading provider of petroleum equipment services. Recognizing the limited options available to retail gas stations and private fuel system operators for building and repairing their equipment, MPE stepped in to revolutionize the industry. We provide timely customer service, unparalleled industry experience, and an unwavering commitment to excellence.

Our success has fueled expansion to eight branch office locations and a team of over 140 awesome people. MPE has also been recognized on the Inc. 5000 list of fastest-growing private companies in the U.S.! As part of our continued growth, we've established a dedicated General Contracting (GC) Division, Midwest Contracting Solutions, offering even more comprehensive services to our clients. This expansion, along with our existing services, creates significant growth opportunities for dedicated individuals to join our expanding team and advance their careers within a dynamic and innovative environment.

Job Title: Brand/Marketing Specialist

Location : Onsite. Lincoln, NE 68522

Hours : Monday- Friday, 8am-5pm

Job Overview: The ideal candidate will be well-versed in graphic design and skilled in maintaining a strong social media and web presence. This role involves developing and coordinating branding and marketing opportunities to enhance MPE's market presence and engagement with current and prospective clients.

Key Responsibilities

• Develop and coordinate branding and marketing initiatives, including events, website, social media, and advertising.
• Manage social media platforms, create engaging content, and monitor performance metrics.
• Partner with leadership and management staff on the overall execution and development of MPE/MCS marketing plan. This includes coordinating and participating in marketing and staff events to support plan initiatives.
• Create and update marketing materials, including brochures, website content, and newsletters.
• Produce high-quality photos and videos for marketing campaigns.
• Develop and manage e-commerce strategies to drive online sales.
• Develop advertising campaigns for events across various channels.
• Implement SEO strategies to improve online visibility and search rankings.
• Manage direct mail campaigns featuring special pricing and promotions.
• Oversee MPE staff branded gear and promotional item inventory.
• Track and report on campaign performance, optimizing for improved results.
• Coordinate industry association relationships and manage related marketing efforts.
• Assist in the development of sales and project management presentations.
• Generate creative ideas and innovative content for marketing campaigns.
• Maintain a project/work photo database for marketing use.
• Develop and execute email marketing campaigns with clear calls to action.
• Manage fleet branding efforts and ensure brand consistency.

Marketing and Event Planning Coordination

• Work closely with leadership and management staff in the creation and implementation of the MPE/MCS marketing plan. Responsibilities include coordinating and attending marketing/staff events, which may involve some travel.
• Develop and coordinate branding and marketing opportunities, including special events, website updates, social media content, direct mail campaigns, email marketing, advertising, and promotional products.
• Assist the sales and project management teams with presentations, estimates, and proposal development.
• Generate creative ideas and innovative content, leveraging technology both independently and collaboratively.

E-commerce Management

• Develop and manage e-commerce strategies to drive online sales and revenue.
• Oversee product listings, inventory management, and online promotions.
• Analyze e-commerce performance metrics and implement improvements.

Search Engine Optimization (SEO)

• Implement SEO strategies to improve the company's online visibility and organic search rankings.
• Conduct keyword research and optimize website content for search engines.
• Monitor and analyze website traffic and search performance.

Social Media and Digital Marketing

• Plan and create engaging content for social media platforms (Facebook & Instagram), ensuring 2-3 posts per week with a mix of project updates, educational content, and fun, relatable posts.
• Manage social media platforms, monitor performance, and report on key metrics such as impressions, clicks, web visitors, video views, and leads.
• Execute monthly email campaigns (12 per year) with specific themes, special pricing, and clear calls to action.

Content Creation and Management

• Create and update company brochures and marketing information pieces for the sales team.
• Manage and update the company website with current projects, staff updates, and relevant industry news.
• Maintain a project/work photo database for marketing use.
• Develop and distribute quarterly newsletters (5 per year) with updates from leadership, project highlights, customer action items, and engaging personal content.

Event Advertising

• Develop advertising campaigns for special events to maximize attendance and engagement.
• Coordinate advertising efforts across multiple channels, including online, print, and social media.
• Track and analyze the effectiveness of event advertising campaigns.

Photography and Videography

• Produce high-quality photos and videos for marketing materials, website, and social media.
• Manage and maintain photo and video equipment.
• Edit and enhance visual content to align with brand standards.

Direct Mail and Advertising

• Create and execute (4) direct mail campaigns per year, featuring special pricing, services, special events, and discounts.
• Coordinate association ads and event participation with various industry organizations.

Promotional Items and Inventory

• Manage MPE staff branded gear inventory and ordering processes.
• Design and order promotional materials, keeping inventory and developing new and unique ideas.
• Maintain a database of vendor marketing pieces (e.g., Gilbarco, OPW, Fill-Rite).

Performance Tracking and Optimization

• Monitor and report on campaign performance with granular tracking across relevant KPIs.
• Create impactful programs to improve conversion rates from leads to opportunities.

Graphic Design and Coordination

• Coordinate industry association relationships (NPCA, Fuel Iowa, etc.).
• Oversee the creation and maintenance of stationary, envelopes, letterhead, business cards, and email signatures.
• Manage fleet branding efforts.

Qualifications

• Proven experience in graphic design, marketing, and branding.
• Strong understanding of social media platforms and digital marketing strategies.
• Excellent written and verbal communication skills.
• Experience in event planning and coordination.
• Ability to generate creative ideas and innovative content.
• Proficiency in tracking and reporting on campaign performance.
• Strong organizational and project management skills.

Join us as we strive to elevate our brand's presence in the marketplace!

Why MPE?

Midwest Petroleum Equipment provides petroleum equipment, services, and project management expertise to a wide variety of clients across the Midwest. We work directly with petroleum marketers, contractors, engineers, environmental firms and retail companies to find solutions and build infrastructure based on their needs. MPE strives to be a great place to work. We value teamwork, innovation, and professional growth for all employees with an excellent workplace culture.

Military members and veterans are encouraged to apply. We are an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, disability status, protected veteran status, or any other characteristic protected by law.

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