Job Description

Assistant Director, Digital Marketing (7552U), Intercollegiate Athletics - 80962

2 weeks ago Be among the first 25 applicants

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging makes it a special place for students, faculty and staff. As a worldleading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value. We are looking for applicants who reflect Californias diversity and want to be part of an inclusive, equityfocused community that views education as a matter of social justice.

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 studentathletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are currently seeking an Assistant Director, Digital Media. We are looking for a creative and forward thinker, analytical and strategic, who is ready to dive right into the execution of our marketing campaigns.

Position Summary

The Assistant Director, Digital Media will help Cal Athletics shape its communications strategy to develop a single view of the customer, refine the customer journey, and deliver personalized content across all channels and devices. This position will be responsible for developing the departments overall email marketing plan to create, launch, manage, and optimize segmented and targeted programs in support of demand generation, retention, and customer loyalty. In addition, the role will track email metrics, ROI, report on successes, and optimize campaigns for future success. The position will also lead the grassroots marketing effort to engage additional stakeholders.

Application Review Date

The First Review Date for this job is: 09/19/2025.

Responsibilities

• Coordinate activities including events and promotional materials designed to promote awareness of the department and/or campus services, programs or products within the campus community or to the general public.
• Manage strategy and creative development process for all sales, renewal and retention email and marketing automation campaigns, providing direction and overseeing execution including design, testing, optimizing, and reporting.
• Assist other staff on email and marketing campaigns for their assigned sports/units.
• Work closely with Assistant AD of Sales to determine sales strategy and campaign outlines.
• Work directly with CRM manager to accurately pull seed lists and filter segments for campaigns.
• Coordinate design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A/V presentations, displays, exhibits, etc.
• Lead departmental social media strategy, campaigns and postings for main department accounts.
• Advise other staff on strategy, engagement, grassroots efforts, and how to incorporate other units (i.e., Sales, Learfield, etc.) into social media posts/campaigns.
• Monitor accounts for potential breaking news and issue management.
• Research trends and current popculture events to keep Cal Athletics accounts timely and consistently in the conversation.
• Maintain social media accounts for assigned teams/units.
• Research, analyze, monitor and evaluate marketing and/or sales efforts for effectiveness, reporting results to appropriate higher levels of administration.
• Plan and execute engagement/promotional plans for assigned teams/programs.
• Serve as Show Director for their specific sport responsibilities.
• Research new and different promotional ideas to drive attendance to games.
• Establish and maintain contacts with internal and external marketing professionals and vendors; e.g., artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc.
• Monitor marketing and advertising subbudget(s) for units/sports as assigned, ensuring that budget goals are met; as required, achieve revenuegenerating goals through effective relationships with external sources.
• Build relationships with outside (noncampus affiliated) companies and organizations.

Additional Social Media & Website Responsibilities

• Optimize website content, structure and performance to align with SEO best practices and user experience standards.
• Manage and track performance of email marketing campaigns, including list segmentation, automation and analytics.
• Collaborate with creative, marketing and external units to ensure consistent brand voice and alignment across all digital channels.
• Monitor trends, platform updates and performance data to inform strategic decisions and drive continuous improvement.

Required Qualifications

• 2+ years of experience in digital marketing, including email marketing, content creation and analytics, preferably in a sports or entertainment context.
• Strong understanding of email marketing platforms (Paciolan, Eloqua or similar) and marketing automation tools.
• Ability to track and analyze campaign performance with a focus on engagement, conversion, ROI/ROAS and lead generation.
• Thorough analytical and written communication skills.
• Knowledge of communication principles, media and marketing techniques.
• Strong project management skills.
• Strong interpersonal communication and political acumen skills.
• Bachelors degree in a related area and/or equivalent experience/training.
• Knowledge of applicable NCAA and ACC rules and regulations.

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of Californias Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted annual salary range that the University reasonably expects to pay for this position is $82,800.00 $85,000.00.

The full range for this classification is $82,800.00 $149,800.00.

• This is an exempt monthlypaid position.

How to Apply

• To apply, please submit your resume and cover letter.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

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